Founders Story

Meet Annette - Founder of Victorian and Steampunk

From the moment I could hold a pair of scissors, I was hooked on creating clothes.

It all started when I was five, with a Barbie doll, some leftover fabric scraps, and my grandmother's magical sewing room.

Her space was a treasure trove—piles of vibrant fabrics, jars brimming with buttons, and zippers galore. It was a world of endless possibilities, and I was utterly captivated.

Barbie was my first "client," and I didn’t hold back on her style. One of my earliest creations? A wildly ambitious apple-covered pantsuit. She looked fantastic—at least to my five-year-old self!

(Picture shows me with my very first sewing machine)

Growing up, I always felt a bit different.

Mainstream fashion just wasn’t me. I wanted to express my personality in everything I wore, from my clothes to my hair.

Punk caught my eye for a while, but it wasn’t quite the perfect fit. Then I discovered Goth culture after moving to the city, and it was like finding my people. The elegance, mystery, and unapologetic coolness resonated deeply with me.

This revelation sparked my journey to design clothing for others who shared my love of alternative styles. What started as a stall at local markets grew into a Gothic clothing store in Sydney, where corsetry took centre stage.

Eventually, I found myself drawn to the playful and imaginative world of Steampunk—and I’ve been hooked ever since.

Steampunk has my heart for so many reasons:

the Victorian-inspired fashion, the inventive gadgetry, and that sense of stepping into an alternate reality.

Designing for this aesthetic is endlessly fun, and I love helping people create looks that are bold, stylish, and undeniably unique.

And then there’s Alice in Wonderland.

Does it technically connect to Steampunk? Not really. But who cares? I adore its whimsical imagery and the creative freedom it allows.

Whether it’s a Queen of Hearts wedding ensemble or a Cheshire Cat-themed bag, Alice is my go-to for adding a little magic.

My studio, tucked away in the Southern Highlands of NSW, is where the magic happens—though "chaotic masterpiece" might be a better description.

Fabrics, patterns, and half-finished ideas are everywhere. Most days, you’ll find me sewing, designing custom fabrics, or dreaming up the next iconic piece for my collection.

I’m lucky to have the support of my family, Stephanie, James, Charlie, and Will and honorary family member Nicole K - They all pitch in at our Medieval and Steampunk events and festivals.

These events are some of my favourite times, as I get to meet so many incredible people who share my passion for the unusual and extraordinary.

At its heart, my brand is about celebrating individuality and making people feel amazing in their own skin.

Whether you’re dressing for a Steampunk wedding, a Mad Hatter Tea Party, or just want something extraordinary for your everyday adventures, I’m here to help you express yourself in style.

This isn’t just clothing and accessories — it’s a way to step into a world where you can be anything you want to be. And honestly, I wouldn’t have it any other way.

Purple mushroom leggings

Beautiful colors, great fit. Super soft & stretchy material. Very well made. Thank you 😊

Thanks so much Christine. Glad you like them:)

Amethyst Gown

A truly elegant gown that is a pleasure to wear. The details are beautiful, and it feels like you are in the Victorian times when you wear it. Lovely as a full ensemble with a blouse, or with the bolero. Very versatile for a different look. Another gorgeous outfit from Annette.

Thank you Linda!!

Steamcat Dress

An adorable dress that reminds me of my first kitty. It is good quality, comfortable and good value. I wore it for my husbands birthday party and had so many compliments. A fun dress to wear for any occasion.

Bottle Green Steampunk Dress

I am absolutely in love with this dress. It was a gift from my husband, yes, I am spoiled, . It is gorgeous, comfortable, and I can hardly wait to wear it again. Fantastic in every way!

Black Gothic Handbag

I love this handbag. It is not too big, has sections to organize things, and has enough room to carry what you need. Added bonus, my phone fits, with room to spare!

Meet Annette - Founder of Victorian and Steampunk

It all started with a Barbie doll and some leftover fabrics.

A Lifelong Love for Alternative Fashion

Why Steampunk and Alice in Wonderland?

Behind the Scenes

Why Victorian and Steampunk Exists

Let customers speak for us

Meet Annette - Founder of Victorian and Steampunk

It all started with a Barbie doll and some leftover fabrics.

A Lifelong Love for Alternative Fashion

Why Steampunk and Alice in Wonderland?

Behind the Scenes

Why Victorian and Steampunk Exists

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